outside-in approach

Book Review – “Outside-In” by Steve Towers

Outside-In – The Secret of the 21st Century Leading Companies BP Group Press, 2010 www.outsideinthesecret.com Steve Towers has once again put pen to paper to present us with strategies that organisations may adopt to achieve success in today’s ever-changing business landscape. An Outside-In Philosophy In suggesting that today’s businesses are working with new rules and …

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Article ? Customer Focus

In an interview in February 2010 with Harvard Business School, Ranjay Gulati discusses his recent book release and the need for companies to focus in creatively delivering value to customers. He highlights the requirement for placing the customer first and provides a roadmap of stages that companies pass through in the journey to reach customer …

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