“In business, there’s no such thing as a perfect 10″

In this article, Richard Branson talks about his success and why it’s important to “look at your business or brand from the outside in”.

There’s always room for improvement in product and service offerings. By placing ourselves in our customer’s shoes, we can understand their experience and optimise our product delivery from their point of view; leading to an improved outcome for our customers.

http://www.canadianbusiness.com/after_hours/opinions/article.jsp?content=20100510_10003_10003